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Christian Dior’s studio

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Raymonde Zehnacker

The studio that Christian Dior had fitted out in 1951 on the 3rd floor of 13, rue François Ier was a huge, light-filled space in which nine people worked. Raymonde Zehnacker, whom he had met at Lucien Lelong’s, was “my second self, or, to be more accurate, my exact complement,” in the couturier’s words. With her “blue eyes that express everything and miss nothing,” she was the organizational pillar of the studio, but also an intimate friend of Christian Dior.

“She plays reason to my fantasy, order to my imagination, discipline to my freedom, foresight to my recklessness, and she knows how to introduce peace into an atmosphere of strife.”
Christian Dior
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Christian Dior was accustomed to retiring to the countryside to design his collection two months before it was to be presented early December and June. He started by covering numerous pads of paper with a multitude of small sketches.

JEUNESSE
Sketch by Christian Dior for the look Jeunesse, Haute Couture Spring-Summer 1947 collection, Corolle line. 
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Sketch by Christian Dior for the Haute Couture Spring-Summer 1947 collection, En 8 line.
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Sketch by Christian Dior for the Haute Couture Spring-Summer 1947 collection, Corolle line.
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Sketch by Christian Dior for the Haute Couture Spring-Summer 1947 collection, En 8 line.
APHRODITE
Sketch by Christian Dior for the look Aphrodite, Haute Couture Spring-Summer 1947 collection, Corolle line.
JEUNESSE
Sketch by Christian Dior for the look Jeunesse, Haute Couture Spring-Summer 1947 collection, Corolle line. 
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Sketch by Christian Dior for the Haute Couture Spring-Summer 1947 collection, En 8 line.
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Sketch by Christian Dior for the Haute Couture Spring-Summer 1947 collection, Corolle line.
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Sketch by Christian Dior for the Haute Couture Spring-Summer 1947 collection, En 8 line.
APHRODITE
Sketch by Christian Dior for the look Aphrodite, Haute Couture Spring-Summer 1947 collection, Corolle line.
“All at once, like a bolt of lightning, a sketch gives me an electric shock. I’m possessed, and I embroider endless variations on this one theme. The next morning it’s the turn of another line – which often comes to me in the night – to give me the signal.”
Christian Dior

Once he had his idea, Christian Dior produced hundreds of drawings as variations on the silhouettes of the future fashion.

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The couturier brought his sketches to Avenue Montaigne and looked at them again in the light of the studio, surrounded by Madame Marguerite, Madame Raymonde, and Madame Bricard. The impression conveyed by the sketch was the most important thing, because “to excite the enthusiasm of a head seamstress – or mine, for that matter – a sketch must suggest both attack and allure; it must already suggest a living line; it must be redolent with movement.”

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Christian Dior, accompanied by his Staff Committee formed by Mizza Bricard, Raymonde Zehnacker, and Marguerite Carré.

“From my little military high command in the studio, down to the youngest apprentices, the Avenue Montaigne hive starts buzzing. For this to happen, all I have to do is hand my sketches to Madame Marguerite.”
Christian Dior

These sketches, also referred to as “little engravings,” were accompanied by technical indications. Next, these “impressions” were handed to the heads of the ateliers, with Madame Marguerite, “this magic hand who transforms my thoughts into dresses” (Talking About Fashion), distributing them according to their preferences.

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The first step was the creation of a toile, in the ecru cotton canvas reserved for this purpose, as a 3-D expression of the sketch. All at once, the studio came alive, filling up with trolleys of fabrics, accessories, sparteries, and hats. The names of the models were written on a blackboard and different designs were attributed to each one.

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Christian Dior fitting a toile on the model Pascale, circa 1952.

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Christian Dior working on the collar of a toile on the model Renée Breton, circa 1953.

The toiles were shown to Christian Dior on two or three models. This allowed him to reduce the designs to “silhouettes, cuts, lines,” from which the whole collection would be built. It also avoided cutting them out in difficult fabrics even before the prototype had been definitively chosen. The toile was the focus of much decision-making: the neckline, the sleeve, the length, were adjusted to better match the couturier’s idea. This is what is called “creating impressions.” These initial choices established the major lines of the collection.

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Christian Dior with his stick points at details to review on a dress toile under the watchful eye of a premier, circa 1955.

As this was going on, the chart of the collection was prepared by Madame Raymonde on large sheets of paper. Each one corresponded to a line and had a limited number of boxes for a pre-determined number of day dresses, suits, coats or evening dresses. The chart also enabled a vision of the collection as a whole, from which the fashion show would be organized, ensuring that it was balanced.

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Chart of the collection for short evening dresses for the Haute Couture Fall-Winter 1957 collection.

Once the toiles had been selected it was time to choose the fabric in which the prototype would be made, as well as the model who would wear it on the catwalk.

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“The dress and its model are often as inseparable as the dress and its fabric.”

“The dress and its model are often as inseparable as the dress and its fabric.”
Christian Dior
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Christian Dior is reexamining the choice of fabric for the Roseraie dress for the Haute Couture Spring-Summer 1957 collection.

Now the fabrics invaded the studio. For Christian Dior, the quality of the fabric was more important than its color, because this is what would enable it to adapt to the desired shape. “Its suppleness or rigidity, weight or thickness” were the characteristics to take into account. Several fabrics were therefore draped, one after the other, on the model still dressed in the toile, to judge how it would fall. Often it took a long time to make a choice. Then “Madame Raymonde returns to her seat,” Christian Dior wrote, “registers the fabric in her book, makes a note that she must tell the manufacturer, and passes the docket to Frontine, who will send it down to the stockroom.”

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Christian Dior draping gray fabric on the model Sylvie Hirsch, circa 1949.

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The choice of the fabrics is reviewed by Christian Dior and Marguerite Carré, 1957.

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Christian Dior draping some fabric on the model Pascale, circa 1952.

It was time for the first fittings. The prototype, worn by the chosen model, was presented to Christian Dior by the head seamstress, accompanied by the worker who had produced it. The couturier “watches the dress come alive.” He would examine it at length in the large mirror mounted on one of the studio walls, which enabled him to take a step back and size it up. He might then move the seams, adjust the length of a sleeve or a hem, the width of the neckline. “Little by little, the fitting takes direction,” Christian Dior wrote. “Alignments are rectified, proportions brought into balance. Finally, bristling with pins, studded with pieces of cotton toile, fluttering with those bias-cut strips of material that indicate the position of the principal seams, or the site of alterations, the dress leaves the studio.”

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Marguerite Carré working on a bow on the dress of the model France for the Haute Couture Spring-Summer 1957 collection.

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Christian Dior reviewing the looks on the models Simone, Victoire, and Odile in the creative studio.

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Christian Dior readjusts a shoulder strap on the dress worn by the model Alla for the Haute Couture Spring-Summer 1957 collection.

Several fittings were to follow. Some prototypes may not make it into the final selection, but once the 60 or so that were to form the heart of the collection were ready, a first rehearsal was held in the salons, followed by several more. The evening before the show was called “La veillée d’armes” – the night before battle. Christian Dior would invite several friends into his studio. The dresses added during the dress rehearsal were given a final check, while some pieces of embroidery might arrive at the very last minute and have to be sewn on overnight…

30 Avenue Montaigne

Enter the heart of 30 Avenue Montaigne, this “packed little beehive” where the Christian Dior legend was born 75 years ago!