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The stocking and glove departments

DIOR 29

A department entirely devoted to stockings was created a few years after the House was launched. Abroad, the manufacturing of stockings was quickly licensed to high-end manufacturers, first in the United States in 1949, and then in Great Britain, Italy, and Mexico. Each season, in spring and fall, the range of colors changed to match the prototypes of the new couture collection. The Paris department controlled the quality and the publicity, such as the way they were to be presented in window displays, which had to be identical for all the licensees anywhere in the world.

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Presentation booklet of Christian Dior stockings from the licensed German manufacturer, Werner Uhlmann, at Lippstadt.

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Promotional display for Christian Dior stockings, circa 1957.

DIOR 33 ter
Stockings spinning machines in Mansfields factories, in Great Britain.
DIOR 33 bis
Quality control and finishing touches in Uhlmann factories, in Lippstadt, Germany.
DIOR 33
Quality control by microphotography.
DIOR 33 4
Christian Dior stockings in a department stores, Paris.
DIOR 33 ter
Stockings spinning machines in Mansfields factories, in Great Britain.
DIOR 33 bis
Quality control and finishing touches in Uhlmann factories, in Lippstadt, Germany.
DIOR 33
Quality control by microphotography.
DIOR 33 4
Christian Dior stockings in a department stores, Paris.
WWD 1953 Dior Story4 Page 07
Excerpt from an article in The Dior Story series published in Women’s Wear Daily from 13 to 20 July 1953.
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Promotional fan for Christian Dior stockings, circa 1957.

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Promotional display for Christian Dior gloves, circa 1957.

30 Avenue Montaigne

Enter the heart of 30 Avenue Montaigne, this “packed little beehive” where the Christian Dior legend was born 75 years ago!