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Offices of the direction

Christian Dior was the director of the couture house from the beginning. He entrusted the business side to a managing director, however, to Jacques Rouët, in whom the couturier had complete trust.

Collaborateurs de M DIOR 1

Jacques Rouët is the General Director of Christian Dior couture house.

“For months he toiled night and day, single-handedly putting to rights the administrative side of a business that was scarcely established before it began to expand rapidly.”
Christian Dior about Jacques Rouët
Collaborateurs de M DIOR 3

Mr. Dior and his team.

Administrative department

Jacques Rouët was supported by Jacques Chastel, director of the Paris operation. By 1951, the House of Dior had an impressive administrative and commercial department located on the 5th floor of 32, avenue Montaigne, where 46 employees precisely processed the purchases, client by client. The production and sales of each prototype were also recorded in a file, enabling the House to follow its evolution using statistical charts put in place by Jacques Rouët.


Driven by its dazzling success, Christian Dior was the first fashion house to adapt its organization to the modern, post-war world, in which an international presence was essential. Paris nonetheless remained in control, in order to guarantee the exceptional quality for which the House was known.

Christian Dior dans le Monde

Presentation brochure for the house of Christian Dior: companies and associated firms worldwide, 1953.

“As a Parisian couturier, I had to understand the needs not only of French women, but of elegant women all over the world, who do not always share the same lifestyle, and who, above all, live in different climates.”
Christian Dior

Christian Dior – New York

After a long trip to the United States in the fall of 1947, Christian Dior decided that the following year he would create his first American company, Christian Dior – New York, which “presents twice a year, in June and in November, a collection of around 130 prototypes, created specially in Paris by Christian Dior,” but executed by specialized ateliers in the United States as “ready to wear,” in standardized American sizes. The success of these collections was due to the fact that they were adapted to the tastes of the American clientele and to the requirements of “ready-to-wear” manufacturing, which called for a simplification of the designs. In addition, American partner firms reproduced and distributed Christian Dior jewelry, gloves, shoes, and ties.

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Press sketch, Christian Dior-New York Spring-Summer 1952. © Dior

In 1953, a branch was also established in Caracas, the capital of Venezuela, while, in Great Britain, “C.D. Models”, founded in 1952, reproduced the prototypes created for Paris and New York. Licensing agreements extended to Canada, Mexico, Australia, and Japan, where exclusive contracts were signed with department stores and local manufacturers. And so, in 1953, the House of Christian Dior had “achieved international status: eight companies and 16 concessionary firms spread the name of Christian Dior on five continents,” as the financial statement released by the House in that year attested. From 1950, the House of Dior alone was responsible for almost 50% of French Haute Couture exports.

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Christian Dior in front of the boutique in Caracas, created in partnership with Cartier, 1953.

30 Avenue Montaigne

Enter the heart of 30 Avenue Montaigne, this “packed little beehive” where the Christian Dior legend was born 75 years ago!