Dior, The Legendary 30, Avenue Montaigne
The story of Dior’s historic birthplace is revealed in a new book, Dior, The Legendary 30, Avenue Montaigne, published by Rizzoli New York to mark the reopening of the iconic Paris address following more than two years of renovation.
“Some addresses are much more than just a name and number on a map. They speak of countless things and their evocative power transcends toponymy. They indicate not only “where,” but also “when,” “what,” “how,” and “why.” 30, avenue Montaigne is one of those places where numerous stories —with a little s— shed light on the great Human Story.”
Season after season, this cardinal point for the couturier’s desires and women’s happiness remains the beating heart of Dior, the symbol of Parisian elegance, a realm of dreams where icons are born – and have been reinterpreted for the past 75 years.
Through historical images and archival documents, the House invites readers to relive the saga of 30, Avenue Montaigne and discover the secrets of its legendary destiny. A building with a unique aura, inhabited by memories recounted by Pietro Beccari, design historian Maureen Footer, author Jérôme Hanover, and Olivier Flaviano, the manager of La Galerie Dior. La Galerie Dior, a unique exhibition space, is revealed through a portfolio – signed by photographer Laziz Hamani – of Dior creations and portraits of emblematic dresses, testaments to the visionary audacity of Christian Dior and his six successors: Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and Maria Grazia Chiuri. The House’s multiple sources of inspiration also are highlighted: from garden splendors to sumptuous formal balls, from the beauty of the ‘petites mains’ gestures to artistic affinities, each theme evokes one of the many facets of the priceless heritage that the House of Dior has preserved preciously since its founding and continues to enrich each day.
An homage to the «refuge of the marvelous» that’s like a delicate present, its pages bridging past and future.
The story of Dior’s historic birthplace is revealed in a new book, Dior, The Legendary 30, Avenue Montaigne, published by Rizzoli New York to mark the reopening of the iconic Paris address following more than two years of renovation.