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The stockroom

Located in the courtyard of 32, avenue Montaigne, the stockroom was the “wonderland” of the couture house.


Christian Dior in the stockroom, circa 1950.

Located in the courtyard of 32, avenue Montaigne, the stockroom was the “wonderland” of the couture house, containing rolls of the most exquisite fabrics that would be used to make the prototypes, as well as unfinished garments for buyers and clients between fittings, and all the haberdashery items, such as elastic, zip fasteners, and buttons.

The “fabric adventure”, as Christian Dior called it, started two months before the presentation of the collection, when the manufacturers arrived at Avenue Montaigne to present their wares for the next season.

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The "fabric adventure", to repeat Christian Dior's words, begin two months before the presentation of the collection. The manufacturers have an appointment on avenue Montaigne to introduce the fabrics that they want to propose for the next season.
“They come from all over the world – from Paris, London, Roubaix, Lyon, Milan, Zurich – bringing all the riches of Flanders and the splendor of Oriental silks.”
Christian Dior, Dior by Dior, 1958
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With his stick, Christian Dior points to a detail on the dress worn by model Renée Breton, circa 1950.

Over the course of a few days, more than 12,000 swatches would pass under the eyes of the couturier, Madame Raymonde, his two designers and the stockroom personnel. The 500 types of fabric for each collection, some of them exclusive, were chosen on instinct, based solely on what appealed to Christian Dior – who at that point had no idea what the next line was to be like.

A few weeks later, a five-meter length of each fabric would be delivered to the studio. As soon as the precious sketches had been given to the ateliers and work had begun on the toiles, Christian Dior would make a first choice, then a second for the fantasy fabrics. They were then “labeled, and ordered by category, color, and, if possible, by supplier,” the couturier recalled. “They filled my studio and lit it up.”


The house keeps a large range of fabrics to build the Haute Couture Spring-Summer 1957 collection.

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The selection of fabrics for the Fall-Winter 1949 collection.

“Fabric is the only vehicle for our dreams, and it is the engine of ideas. It can be the departure point for our inspiration. Plenty of dresses are born from that alone.” 
Christian Dior

30 Avenue Montaigne

Enter the heart of 30 Avenue Montaigne, this “packed little beehive” where the Christian Dior legend was born 75 years ago!